Statistical Databases

Enrivonmental Working Group. (2007) Skin Deep: Cosmetic Safety Database. Retrieved March 18, 2008, from http://www.cosmeticsdatabase.com.

Skin Deep was created by the researchers of the Environmental Working Group (EWG). Due to the fact that the FDA does not require cosmetics companies to test their own products for safety, Skin Deep compares the ingredients in more than 25,000 products to 50 definitive toxicity and regulatory databases. Skin Deep is the largest integrated database for consumer resources. Consumers and investigators can learn what ingredients are in their personal care products by searching the product, ingredient or company. Search inquiries are then rated and sorted for the consumer to browse results:

The reviews of the products include the ingredients used in that product and their linked health effects, ingredients used, directions from the packaging, warnings from the packaging, ingredients concerns, and more in-depth analysis of the product. This source is very user friend and extremely informative.

Natural Marketing Institute. (2007). Organic Consumer Trends Report (OCTR). Retrieved March 18, 2008, from http://www.nmisolutions.com/r_organic.html.

This bi-annual publication examines general market trends, scientific advances, government initiatives, supply issues, consumer insights, new product introductions and claims across each category within the organic marketplace in order to predict the future of consumer’s preferences and behaviors. By utilizing public opinion polls and survey’s across several aspects of the organic market, OCTR seeks to assist marketers and retailers in understanding the interrelationship between general drivers of health and wellness, including health and medical conditions and the specific drivers of organic usage. This report focuses on the lifestyle, beliefs and attitudes, shopping patterns, product usage and brand purchase patterns, with marketplace influences such as new product introductions, supply, and politics. This source includes graphs, charts and tables that include analysis that would persuasively show the growing concern of consumers in the organic market.